Top 12 Social Media Content Types to Make Your Brand Stand Out

Your success on social media ultimately depends on the quality of the content you post.

But small businesses face many challenges when trying to produce top-quality, high-quality social media content – they are time-consuming, competitive, and should add value to your customer experience.

To overcome these hurdles, content marketing strategies usually include a variety of content types.

Let’s take a look at 12 different types of social media content that you can use to make your brand unique and attractive to your target audience.

1. Pictures

Well done photos will increase engagement. It also makes your brand memorable for customers and prevents them from skipping your posts and missing your message.

Benefits: As I mentioned in a previous post, neuroscientists at the Massachusetts Institute of Technology determined that the brain can recognize visual images in less than 13 milliseconds. Images go directly to our long-term memory, while text does not, which means that visual content is more easily assimilated and understood than long articles and blog posts. Smartphone cameras can take amazing photos, and apps enable you to quickly edit, filter, and more.

flaws: Image-focused platforms like Instagram are crowded. A professional camera and editing software is required if you want quality beyond what a smartphone can do.

How to breed: Pictures and photos are the easiest type of content to create – just grab your smartphone or camera and take a picture.

platforms to use: Images works on all platforms, but Pinterest and Instagram are the most popular. Alternative options include Snapchat, Twitter, LinkedIn, and Facebook. Additionally, blog posts with images can increase engagement and clicks.

Some tips to help you post photos on social media:

Get amazing art for your social media posts. Stock photo sites like Unsplash, Pexels, and Pixabay offer amazing photos that are often free.

Don’t use too many words in your photos. Facebook takes this into account when approving ads.

Take more photos with faces. They can help humanize your brand.

2. Blog posts, articles and guides

Benefits: Blog posts, articles, and guides show your knowledge and experience, which can help you build your reputation and credibility.

flaws: There is already a wealth of blog content, and competition is stiff. You have to be very creative to come up with new topics. It takes a long time to write content, especially when you are explaining complex concepts.

How to breed: Trending searches can help you create compelling content by providing insight into what people are searching for – this will help with brainstorming topics.

platforms to use: Facebook and LinkedIn are ideal for these types of content, especially when your articles are over 1500 words. You can either post the entire article, an excerpt, or a link. Twitter can also be a good option, but the character limit means you can only include one link and a short quote to drive traffic to your website.

3. Video clips

Recording with a smartphone camera is now easier than ever, and Facebook’s algorithm prioritizes video. And — as live broadcasting has gone mainstream — consumers have changed their expectations for social video, so videos with jagged edges may appear more local on social media platforms.

Benefits: Capturing videos is simple and easy, and it’s more engaging than photos. Video tours, product updates, demos, how-to guides, and video tours offer excellent video content, which can drive more traffic to your site and increase sales.

flaws: While it’s easy to make quick videos, production costs can go up if you need a higher level of quality.

How to breed: Video production can be challenging. You will need special skills and equipment depending on the production values ​​you need.

platforms to use: YouTube is the best video content platform, but you can also use Facebook videos to make a big impact. For short videos, Instagram is your friend.

4. Video Stories

Benefits: Stories are short videos and photos that only last 24 hours before they disappear from social media. It is available on Instagram, Facebook and Snapchat. You can use it to keep your audience up to date with announcements, events and offers or give them a sneak peek behind the scenes of your business. There are so many possibilities!

flaws: While the fear of getting lost can be an effective motivator, the short life expectancy may mean that some users may not want to deal with them.

How to breed: Every social media app has functionality that enables you to create video stories. High-quality production values ​​​​are not necessary for these, so they are easy to make.

platforms to use: Instagram, Facebook, and Snapchat have gained a lot of popularity, and they are still the best platform choices.

5. Live broadcast

Live broadcasting on social media is very useful

Benefits: Live video is a great way to share events with people who cannot attend. Live streams can be watched later, unlike Stories.

flaws: You need to stream something, like an event. You will also need someone to use your smartphone or other device and talk. A good WiFi connection is vital – a bad connection may cause video to be stuck and buffered frequently, resulting in poor quality.

How to breed: Like Stories, social media platforms that support live content make the option accessible and convenient to use. You can preview videos before posting to see what your audience will see before going live. This enables you to check that all is well before you go live.

platforms to use: Facebook Live is the most popular social media platform. Smaller platforms can also be used but may not attract a large audience.

Tips: Make sure the great photos and videos you create for social media are optimized for mobile devices – approximately 3/4 of the world’s population has a mobile phone, and nearly 80% of social media time is spent on mobile devices.

Be inspired. Track the brands and organizations whose photos you like, and check what they’re doing periodically for new content ideas.

6. Graphics

via Fuzzy Duck

Benefits: Charts are visual elements that support interpretations, statistics, and other concepts based on information. They are particularly effective at communicating complex ideas.

flaws: It requires graphs and transcription, so you may need a cross-functional team to create it. You also need to research the topic and be creative with the text you are using.

How to breed: To start creating your own infographic, you’ll need an outline. After your outline is complete, the graphic designer and writer can make the individual pieces and put them together.

platforms to use: Pinterest, LinkedIn, and Facebook are excellent options. Twitter works as well.

7. Reviews and Testimonials

Benefits: People trust other people’s opinions and experiences more than what brands say, which is why reviews and testimonials are so valuable.

flaws: It is not always easy to encourage customers to provide testimonials. It is also content that you have no control over, so there is no guarantee that reviews will be positive.

How to breed: Reach out to previous clients to request testimonials. However, make sure you don’t incentivize them as this can appear to be a “bribe” to them – Yelp and other review sites may penalize you for it.

platforms to use: Reviews and testimonials work well on Facebook and LinkedIn. Additionally, Facebook has star ratings built into Business Pages.

8. E-books

Benefits: The e-book is longer and more detailed than blog posts, allowing you to show off your expertise. It takes much longer to produce an e-book than blog posts, so there is less competition.

flaws: Not everyone wants to read an entire e-book. It also takes a long time to create and find content that appeals to the target audience. It can be a great way to generate leads, but people don’t always read it.

How to breed: An e-book is basically a collection of blog posts grouped into chapters within the same category. It is essential to choose your best content or hire an experienced writer with a background in creating e-books.

platforms to use: LinkedIn users take advantage of the platform to connect with colleagues and gain knowledge about their jobs or other interests, making it an ideal network for sharing your eBook. Twitter and Facebook are two secondary options.

9. Ads

Benefits: Posting new products, events, and live broadcasts can create a buzz and let people know about your business. The public loves to get insider information about their favorite brands and stores.

flaws: Decide how much time it will take to build awareness – you may lose momentum if you launch the ad too soon.

How to produce: It is often best to spread information slowly. Think of ads as a series of teasers that lead to the big news.

platforms to use: You can make ads on Facebook, Instagram, Pinterest and Twitter, locally or via your social media management app.

10. Contests

Benefits: Social media contests are fun and engaging because people love to win.

flaws: You need to give a prize that costs money. Participation may be limited if the competition process is difficult.

How to breed: Brainstorm a prize your audience might be interested in winning. Ideally, it should be relevant to your business. Next, create a table detailing how long the contest will be and the entry rules.

platforms to use: Contests are possible on all social media platforms, but don’t overdo it with professional platforms like LinkedIn.

Benefits: You can link to articles, resources, and other relevant sites from trusted sources if you are short on time or your content producer is late.

flaws: Linking to content that you don’t own is basically introducing your audience to another company’s customer experience – and they may find that content more useful than your own. Additionally, while content curation can be a great digital marketing strategy for social networks, it can also be very time consuming. You should check your social analytics regularly to ensure that your curated content is engaging and compelling and does not get in the way of your content creation process.

How to breed: Find blogs that use keywords similar to yours. You should read each post and browse the site(s) whose content you want to share to ensure that you are not sharing any articles that may negatively reflect your brand’s narrative.

platforms to use: LinkedIn, Facebook, and Twitter are great marketing tools for promoting written content, even if you just want to share links. Twitter is another option.

12. Holidays

Benefits: Lots of people love holiday-themed content. It’s easy to incorporate other holiday traditions, themes and concepts into your content marketing initiatives.

flaws: There are only so many holidays, and taking advantage of major holidays like Christmas is very popular among brands, so you will have a lot of competition.

How to breed: Consider how you can use vacation to improve your content. Answer questions from your audience around the time of the holiday with helpful content.

platforms to use: Every social network is happy to host a little holiday cheer.

It’s time to boost your brand message with the best types of social media content

Make your brand stand out, save time and improve your customer experience by taking advantage of the features that each social media platform offers.

Be open to new ideas and experimentation. You’ll discover content that resonates with your audience over time. But, of course, you won’t know what works until you actually try it!

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